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The Rest of the Edsel Affair is entertaining and reads like a personal letter from home. Even if you've never had an Edsel; or ever heard of one, you will find this true business story fascinating...and unbelievable. This is the second of two that tells the story, from a highly publicized beginning to a barely noticed ending, of the Edsel automobile, introduced bt Ford Motor Company in 1957. The Edsel design was inusual and memorable in that it features a verticle grill and long, horizontal tail lights. Brakes could be tightened by repeatedly pushingthe brake pedal while in reverse. The car was shifted by pushing buttons in the center of the steering wheel.

Purchase the book on Amazon through this link and the EOC earns a commission to offset the costs of the website

The original 1980 book by C. Gayle Warnock, Public Relations Director for the Edsel Division of Ford Motor Company. Traces the history and the personalities involved from cradle to grave of the Edsel. Internal memos, photos, tables and graphs, and an true insiders perspective from someone whose career endured and survived association with the Edsel. "In the eurphoric fifties, Ford Motor Company developed a line of mid priced cars it hoped would halt the exodus on nouveau riches to more costly marques manufactured by archrival General Motors. What happened to this effort is the basis for an unusual story of ambition, jealousies and management errors that brought an early end to a quarter of a billion dollar project, a product expenditure unheard of in those days."

This book has been out of print for a number of years and is sometmes not avalable on the Amazon link below. You could also try eBay and other used book sites.

Link to purchase the book (if available) and the EOC earns a commission to help offset the cost of the website

A more recent Time magazine article counting down their opinion of the 50 worst cars of all time. Note the author is a bit biased and will cite his opinions as facts. Still it is entertaining reading, even the Edsel page.

Here is the unabridged version of the Legendary Fords article by Andrea 'Enthal on her cross country trip to the Edsel 50th Anniversary Meet in Dearborn, the Louisville assembly plant where her Edsel was made, and elsewhere in July and August 2007 in her '60 Edsel Ranger.

Have other magazine articles ? Email Me suggested links or scans of articles

BULLITEN BOARDS deferred. Please use the yahoo groups:

Edselmail group for general Edsel related topics and Edsel Restoration & Preservation group for authenticity and historical Edsel topics. Both groups are moderated. You will need a free Yahoo account to join the group if you do not already have one.